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Todd Woody discusses the Massachusetts Institute of Technology and Harvard University two-year experiment in the Indian state of Gujarat, a heavily polluted region home to hundreds of industrial facilities. Despite an aggressive government regulator, the Gujarat Pollution Control Board, auditors hired by companies consistently underreported water and air pollution, allowing them to avoid heavy fines or the need to install pollution control equipment. In fact, companies typically paid auditing firms less than the cost of measuring air and water pollution, all but forcing the auditors to cut corners to eke out a profit.